Get Started / Core concepts

Core concepts

A handful of objects make up Converly. Once you know how they fit together, the rest of the API reads easily.

Account

Site

Flows

Destinations

Events

An account holds your sites and billing. Each site has its own flows and destinations. When a flow fires, Converly records an event and delivers the conversion to every destination the flow targets.

Glossary

AccountThe top-level container for your sites and billing.SiteOne website you track conversions for.FlowA trigger plus the actions that fire when it happens.TriggerWhat starts a flow, such as a form submission.ActionA conversion sent to one destination when a flow fires.DestinationA connected ad platform or analytics tool, like Google Ads or GA4.EventA single captured conversion and where it was delivered.